Main
Miranda McWatters
I enjoy working with data and utilizing technical skills to find and provide data-driven insights, solve business problems, and build tools to improve workplace efficiency.
Education
M.S. in Business Analytics
The University of Nebraska-Lincoln, College of Business
Lincoln, NE
2022 - 2020
B.S.B.A in Supply Chain Management and Analytics
The University of Nebraska-Lincoln, College of Business
Lincoln, NE
2020 - 2016
Relevant Coursework: Database Organization and Management, Business Analytics/Information Analysis, Enterprise Management Systems, Predictive Analytics, Prescriptive Analytics, Risk and Simulation Modeling, Business Data Mining and Descriptive Analytics, Data Driven Marketing Strategy
Honors/Awards: Dean’s List: Fall 2016, Spring 2018, Fall 2019, Spring 2020. Recognized College of Business Student: November 2018, January 2020
Scholarships: Ruth Leverton Scholarship, Scarlet Scholarship
PROFESSIONAL EXPERIENCE
CLUB Data Analyst
Bass Pro Shops
Lincoln, NE
Present - 2020
- Utilize SQL, Python, R, and Excel to conduct descriptive, predictive, and prescriptive analytics for Acquisitions, Activation, and Promotions marketing teams to determine where business operations could be improved
- Construct reports to present how key business drivers can be manipulated through marketing programs and/or enhanced operations
- Collaborate with various teams to design, execute, and measure meaningful A/B tests
- Lead marketing programs and execute new and existing activities that support overall marketing strategies
- Utilizes data mining techniques to analyze complex data sets and create predictive models to optimize marketing campaigns performance
- Perform ad-hoc analyses
- Awarded Bass Pro Shop’s Outfitter of the Month, June 2022 for designing and programming a new file-transfer process which saved the company over 69 hours of time a year
Business Analyst Intern
Sandhills Global, Inc
Lincoln, NE
2020 - 2019
- Built Task Order System processes used by members of the Data Analytics Department to improve internal communication and communication between customers and data analysts
- Built Task Order System processes used by Sandhills Cloud Sales Representatives and Customers to improve efficiency when transactions occur
- Troubleshooted errors occurring in existing Task Order System processes and analyzed the best way to rebuild process logic to ensure the needs of the company and customers are met
- Oversaw monitoring and assigning Sandhill Cloud unassigned customers to sales representatives
LEADERSHIP & AFFILIATIONS
Treasurer, Recruitment Officer
Nebraska Supply Chain Club
Lincoln, NE
2019 - 2018
- Designed biannual budget to confirm the club’s funds were allocated properly
- Collected and disburse all funds and reported financial state to Executive committee
- Manage all money and assets
- Collaborate with other executive members to plan biweekly meetings to ensure club members gain valuable knowledge about the major
- Exercised proficient communication and critical thinking skills to solve problems quickly and adequately
- Encouraged students to attend meetings and helped raise club membership
- Was accessible on all internal and external sites as a point of contact for students